“And they aren’t really marketed to.” Betty’s logo.īetty’s mission is to maximize the entertainment value of iCasino for these casual players by creating an environment that is safe, social and inclusive, he said. “We also found this audience is very community focused, so you can have features like chat rooms,” he said.
Park said the research showed that women don’t bet on sports as much, nor do they gamble on a wide variety of table-based gambling games. But Park noted online gambling in North America is around $5 billion, while the overall physical gambling market is around $75 billion. You would think this market would be too mature for startups. What surprised me about this business getting funding is that most of the social casino games and online gambling companies received funding more than a decade ago. There is a very large underserved audience among female slot players,” he said. “We saw that the online casino space is huge, with big market inefficiencies. Yet those kinds of mechanics don’t really exist in social casino games, Park said. The company interviewed more than 150 players in the market and found that 80% of them also played free-to-play mobile games like Candy Crush Saga. The inspiration was related to his previous company in the sports-betting space.
0 kommentar(er)
